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In Asia’s trend-setting cities, iPhone fatigue sets in – Retail in Asia

Retail in Asia

In Trends

In Asia’s trend-setting cities, iPhone fatigue sets in

Apple Inc’s iconic iPhone is losing some of its lustre among Asia’s well-heeled consumers in Singapore and Hong Kong, a victim of changing mobile habits and its own runaway success.

Driven by a combination of iPhone fatigue, a desire to be different and a plethora of competing devices, users are turning to other brands, notably those from Samsung Electronics Co Ltd, eating into Apple’s market share.

In Singapore, Apple’s products were so dominant in 2010 that more devices in the city-state ran its iOS operating system per capita than anywhere else in the world. But StatCounter, which measures traffic collected across a network of 3 million websites, calculates that Apple’s share of mobile devices in Singapore declined sharply last year.