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Sanuk partners with KASSIA+SURF for a sustainable collection


Sanuk, a division of Deckers Brands, announced an exclusive capsule collection with wetsuit brand KASSIA+SURF and its founder, style icon and professional athlete Kassia Meador.

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Dropping in on 1st September, the women’s collection features consciously created sandals and sneakers that offer high vibes with low-impact materials.

The free-spirited footwear collection fuses Kassia’s signature psychedelic style with quality sustainable materials, like hemp blend uppers and straps created from recycled plastic bottles. Designed for pre- and post-surf hangs, beach cleanups and every adventure in between, the line showcases tie-dye prints and custom Southwest artwork across two of Sanuk’s bestselling women’s styles, the Pair O Dice and Yoga Sling 3.

“We are incredibly proud to partner with KASSIA+SURF, a conscious wetsuit and accessories brand that has significantly elevated the style possibilities and fits for waterwomen,” said Seth Pulford, Director of Marketing at Sanuk.

“Kassia Meador has been a long-time friend of Sanuk, so the idea of embarking on this special project together simply made sense. The iconic space tie-dye print and the use of mindful materials were central to the notion of making footwear aligned with the KASSIA+SURF and Sanuk brands,” continued Seth.

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“I am stoked on this cozy, collaboration that pays thoughtful attention to our footprint on the Earth. These kicks feature artwork inspired by my travels in the Southwest and visions of the ancient people. My intention is to honor how they lived in harmony with nature, in hopes of bringing inspiration and awareness to more sustainable ways we can all choose to live in these modern times,” said Kassia Meador, founder of KASSIA+SURF.