Vans, the original action sports brand and advocate for creative expression, announced its upcoming collaboration with the modern and contemporary art museum, The Museum of Modern Art (MoMA).
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With a shared passion for inspiring individual expression around the world, Vans and MoMA have come together to debut a series of special edition products this fall. The artists featured reflect the diversity of MoMA’s collection with artworks by Salvador Dalí, Vasily Kandinsky, Claude Monet, Edvard Munch, Jackson Pollock, Lybov Popova and Faith Ringgold.
The first release of footwear, apparel and accessories will launch worldwide on 30th September, followed by another instalment in November. Both feature art represented in the museum’s collection, chosen by Vans in collaboration with MoMA.
“MoMA is excited to finally reveal the Vans collaboration as they, too, have a rich legacy of supporting artistic expression,” said Robin Sayetta, Associate Director of Licensing and Partnerships at MoMA.
“We pursue a limited number of product collaborations and our goal is always to engage a broader audience with modern art. We are thrilled to reach art lovers around the world through Vans’ global network,” continued Robin.
This first of two launches will debut in September with products featuring iconic works by Salvador Dalí, Vasily Kandinsky and Claude Monet.