Retail in Asia

Asia and Rio’s picks for the week

Prada and adidas introduce A+P Luna Rossa 21 silhouette

Prada x adidas

Prada and adidas presented the forward thinking A+P Luna Rossa 21 silhouette.

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The new sneaker, inspired by the design of the new AC75 Luna Rossa boat as well as iconic Prada and adidas sneakers from the past, will be available online and in store from 9th December, 2020.

Celebrating a shared legacy of sporting excellence and designed as an extension of the athlete’s body, the silhouette features a sleek, lightweight look and feel, matched with flexible barefoot stability.

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The upper is composed of PRIMEGREEN, a series of high-performance recycled materials, which is then complimented by a hydrophobic E-TPU outer shell, providing flexible, breathable support and preventing water from penetrating the silhouette. Moreover, the sneaker features a perforated BOOST midsole as well as a wrap-around outsole to provide elevated protection, durability, and freedom of movement.