Luxury watch brand Panerai is introducing a new part exchange service to its clients in partnership with pre-owned watch specialist Watchfinder & Co.
Participating in the thriving pre-owned watch market is a strategy adopted by the Florentine luxury watchmaker to support long term sustainability goals, watch durability and preservation of the brand’s heritage.
Panerai is fully committed to partnering with watch specialist Watchfinder & Co. to further explore the potential of the pre-owned market, to protect the brand’s legacy and the longevity of its the most iconic timepieces.
Watchfinder & Co. is the pre-owned watch specialist – with nearly 20 years’ part exchange experience they are the premier resource from which to buy, sell and part-exchange pre-owned luxury watches.
In 2002 they created the definitive pre-owned watch buying experience in the UK, and over the last 18 years we have developed into one of the most successful pre-owned watch retailers in the world.
From bestsellers, through to more eclectic vintage and limited edition pieces, they offer over 4,000 watches from more than 70 luxury brands – all available online and via their network of boutiques and showrooms across France, Germany, Switzerland, the UK, the US and Hong Kong.
With quality and dependability at the heart of their business; every single one of their watches is meticulously inspected, authenticated and prepared by a team of expert watchmakers in Europe’s largest independent service centre – accredited by 19 of the world’s leading watch manufacturers, including Panerai.
Panerai has partnered with Watchfinder to make buying a brand new Panerai even easier. The new part exchange programme means watch lovers can now trade in one or more of their existing watches, putting its value towards a new Panerai.
The part exchange service applies to all new Panerai watches whether that is a Luminor, Luminor Due, Radiomir and Submersible.
The service is available in Panerai boutiques across the UK, France, Germany, Switzerland, the USA and Hong Kong.
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From Rolex, Patek Philippe and Cartier to Audemars Piguet, IWC and Jaeger-LeCoultre; this new part exchange service applies to an extremely wide variety of pre-owned luxury watches (predominantly those manufactured within the last 25 years).