NIVOSE has finalized a partnership with Club Med, a French holiday resorts and clubs operator, in which their ski instructors at 4 major indoor ski domes in China will be wearing NIVOSE garments.
The ski domes are located in: Kunming, Chengdu, Harbin and Chongqing. Each dome sees hundreds of thousands of visitors every year. The ski instructors will wear Nivose x Club Med ski jackets and pants. NIVOSE will have a physical space in the domes to present its brand, and products and instructors will be incentivized to sell NIVOSE’s products.
Club Med is a French company which operates premium holiday resorts and clubs. It is owned by the FOSUN Group and has ambitious growth plans in China. They manage ski resorts in China, Japan and France.
FOSUN also owns the travel agency THOMAS COOK, and NIVOSE will be featured on their web site with redirection to NIVOSE site.
From this winter, NIVOSE will sell its products in Club Med ski resorts in China and in Japan. This will bring sales and very premium exposure. NIVOSE is also in talks with Club Med winter resorts in France.
Lastly FOSUN is planning to launch their Chinese winter sports portal app FOSKI, where NIVOSE will be able to enjoy good exposure on this app.