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Natnat All Natural Pink Coconut Water launches in Hong Kong

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Hong Kongers need look no further for the ultimate thirst quencher for the summer heat with the launch of Natnat Pink Coconut Water.

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This delicious, 100% natural, refreshing and nutrient packed coconut water is made with no intervention and the closest thing to a freshly cracked young coconut you can get off the shelf.

A Hong Kong brand founded by a team of pioneering coconut specialists, Natnat is sourced from the highest quality, hand-picked coconuts containing high levels of antioxidants, enzymes, polyphenols and potassium. It is 100% natural, with no added sugar, water or preservatives.

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Source: Natnat

The pink colour is the result of a natural chemical reaction that happens when coconut water containing high levels of enzymes and polyphenol compounds are exposed to light and air, turning the coconut water pink – a kiss from nature as proof of the existing antioxidants.

Packaging pink coconut water requires as little intervention and treating as possible for the living enzymes to remain. The result is a coconut water jam packed with nutrients that retains the refreshing and nutty flavour of a fresh young coconut.

A recent study revealed that over 70% of Hong Kongers are making health and wellbeing a top priority with a commitment to health and wellness the top consumer trend of 2019. This mirrors a growing global trend which is seeing consumers the world over prioritising health and sustainability in a variety of choices including diet, sports, wellness and leisure, work, travel and even clothing. This trend is in turn driving huge growth in the dynamic coconut water market.

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Source: Natnat

It was from this paradigm shift towards health, sustainability and quality that Natnat was born. With a simple mission to make the best tasting, healthy and all-natural coconut water, Natnat is the perfect answer for health-conscious consumers. With environmentally friendly packaging that uses a biodegradable sugarcane alternative to plastic, Natnat always looks for ways to minimise its footprint. The brand also aims to reinject some fun into the category by delivering a fresh new take on the beloved and humble coconut with its focus on delivering unique and luxurious experiences and products to keep you tickled pink.

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Now available on HKTVMall, Uber Eats, Deliveroo, Natnatlife.com, as well as at select coffee shops, restaurants and F&B outlets across the city. Each 330ml tetra pack contains natural coconut water packed with antioxidants and a variety of nutrients like Vitamin C, Magnesium and Potassium.