Retail in Asia

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Louis Vuitton partners with NBA


Louis Vuitton launched the first menswear capsule of the NBA under the artistic direction of Virgil Abloh.

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Motivated by the exchange between French craftsmanship and American sports, Virgil Abloh created a limited clothing and accessories line uniting the emblems of the two institutions.

The collection adapts the designer’s codes with the iconography of the basketball universe and honors the values of relatability and inclusion key to Virgil Abloh’s vision at Louis Vuitton.

This collection celebrated the cultural contribution of basketball and its diverse characters, and the idea of relatability as a force of unity.

Louis Vuitton announced the global partnership with the National Basketball Association (NBA) making the Maison the first Official Trophy Travel Case provider on 22nd January.

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The partnership continues a long history of Louis Vuitton creating trophy cases for the world’s most coveted trophies. The multiyear partnership with the NBA marks Louis Vuitton’s first and only partnership with a North American sports league.