On 23rd September, the Italian fashion house Gucci posted a short video clip that suggested a collaboration with The North Face.
In the digital era we have observed that brands tend to use social media as their own press room more and more, announcing their news on those outlets.
The teaser features the logo of both brands on a flag pitched on a summit. No other information is known about the upcoming project.
The North Face has worked with multiple high fashion brands in the past, such as Supreme, Sacai and MM6 Margiela, but this is the first for the outdoor brand to collaborate with such a large luxury fashion house. It will be interesting to see what the two brands will bring to the public.
In the past few years, we have seen luxury brands joining forces with streetwear brands and launching athleisure collections. Now it is the turn of outdoor brands, fitting the philosophy of reconnecting with nature.
Stay tuned for their latest news!