A best-seller by Kenzo Parfums since its launch in 2000, Flower By Kenzo eau de parfum, is celebrating its 20th anniversary. To mark the occasion, the fragrance is decked out in a new bottle and a floral print box in tribute to its Japanese roots. The iconic fragrance remains unchanged.
Every cult fragrance has a story, and that of Flower By Kenzo eau de parfum has for two decades been intimately linked to the power of a flower, the poppy, the symbol of a fragrance that embodies softness, simplicity and joy. Flower By Kenzo was conceived as a fusion between nature and the city.
This message has been expressed since the launch in ad campaigns that poetically stage fields of poppies that bloom freely in the heart of the city, as well as delicate red petals floating down from the sky. The spots have been joined by festive events across the globe, heralding the concept behind a fragrance that has won over the world. Between 2001 and 2009, 1,385,000 poppies were sown in Singapore, Milan, Vienna, Mexico City, Dubai, London, Moscow and Johannesburg.
To mark its 20th anniversary, Flower By Kenzo pays tribute to its Japanese roots. The sensual fragrance created by master perfumer Alberto Morillas retains its original identity, a subtle harmony of Bourbon vanilla, white musks, pink pepper, Bulgarian rose and Parma violet, enveloped in an enchanting new collector’s edition bottle designed by glass architect Serge Mansau.
The new Flower By Kenzo is inspired by the traditional Japanese Seijin No Hi ceremony, which takes place on the second Monday of January each year. Young women of the archipelago wear kimonos embellished with flowers to celebrate turning 20 and becoming adults. For its 20th anniversary, the iconic eau de parfum also dons its most beautiful furisode, a kimono with very long sleeves. The intense red bottle is crossed by a blue line, joined by colorful, floral motifs.