Asia and Rio’s picks for the week

Champion and Super Mario Bros partner for a limited-edition capsule collection

Champion x Super Mario Bros

Champion Athleticwear, makers of authentic athletic apparel since 1919, launched a limited-edition capsule collection in partnership with Nintendo® to celebrate the 35th anniversary of Super Mario Bros.

SEE ALSO : Seiko launches a limited edition Astron GPS Solar watch

Available to shop globally, the new Champion x Super Mario Bros. collaboration features unique Super Mario Bros. graphics playfully displayed on classic Champion apparel.

The Champion x Super Mario Bros. collection uses some of the Japanese box art created for the original Super Mario Bros. and utilizes the vintage prints, reinventing them through a Champion lens. Using the authentic apparel brand’s products as the canvas, the collection puts a new twist on classic characters. From a monochrome Toad jumping atop Champion’s Cloud Dye Tee to Fire Mario bouncing fireballs across Champion’s Reverse WeaveTM Hoodie, each apparel item taps into nostalgic facets of the popular video game. Plus, there’s even a nod to Mario’s well-known outfit with a super-limited quantity of red Super Fleece 3.0 Overalls, emblazoned with Champion’s script logo.

Champion celebrates teams across all facets of sports, redefining what ‘team’ looks like in today’s culture. While staying connected to one’s squad proves more important, albeit challenging, than ever this year, Champion wanted to reinforce the value of team with this playful collection. To commemorate the whole squad of beloved characters in Super Mario Bros., Champion utilized unique graphics including Mario, Princess Peach, Toad and Bowser throughout the product assortment, all against a Champion backdrop.

“As a brand that celebrated its centennial anniversary last year, Champion was thrilled to commemorate another iconic brand’s milestone,” said David Robertson, Director Champion Global Brand Marketing.

“From the beginning, Super Mario Bros. has represented teamwork by introducing many beloved characters who work together for the greater good. Champion is a brand that celebrates teams, in any shape or form, and we’re excited to welcome the whole Super Mario Bros. crew to ours,” continued David.

SEE ALSO : Jimmy Choo collaborates with Timberland for a limited-edition collection

Featuring notable Champion apparel items, the collection includes a variety of Reverse WeaveTM hoodies, crews, joggers, anoraks and t-shirts, offering a unique play on beloved fan favorite characters and items. Spanning men, women and youth apparel, items.

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead