Adidas announced its second collaborative collection with Craig Green, launched globally on 7th November.
The shoes debuted at Green’s autumn/winter 2020 show in January, the celebrated British designer’s first held in Paris. The collaboration is a meeting of minds, with ingenuity, function, innovation and utility at the core of both brands.
“It is a privilege to create our version of such an icon as the adidas Superstar. We started by finding the place between both brands where our ideas meet and then explored how these concepts could then be pushed even further,” said Craig Green.
This season, Green introduces his take on an iconic adidas style with the CG SUPERSTAR sneaker. Green reimagines the shoe through one of his archetypal techniques, using quilting to define the classic Superstar design. Line stitching marks out the shoe toe, with these lines extending all the way up the tongue. Meanwhile, the essential 3-Stripes trademark on the side of the shoe is represented by an intensity of contrasted stitching.
The result is a new take on the Superstar silhouette, with craftsmanship and a lightweight functionality heightening the aesthetics of this adidas legend. The CG SUPERSTAR style will be available in off white and red, or utility black with green.
Also new is the CG KONTUUR III sneaker, with Green introducing shimmering new versions to update the adidas Mundial football boot. Green has used line stitch quilting to give his version of the Mundial’s distinctive padded leather upper, these lines giving the shoe an ergonomic feeling. The shoe reflects Green’s design interest in anatomy, with the overall effect like the muscle formation of a human foot. The CG KONTUUR III style will be available in black and legend earth.
Joining these new styles is the CG POLTA AKH III silhouette, a fresh take on the CG POLTA AKH series launched earlier this year. For this new drop, the transparent layer and printed lining are monochromatic, designed with the adidas Rivalry sole for a sleek finish. The CG POLTA AKH III sneaker will be available in grey and white.
Each piece in the collection reflects the commitment to design freedom found in both brands. With his adidas Originals collaboration, Green explores further what is possible in design, with a focus rooted in functionality and purpose.
The collection has been captured in a campaign by Green’s long-term collaborator, Dan Tobin Smith. The creative concept sees shoes from the collection being deconstructed, then turned into anatomical sculptures as if small animals, adding to the family of images created for the first season of the collaboration.