In Shops

New Damiani store opens at The Shoppes at Marina Bay Sands

Italian luxury jeweller Damiani has opened a second boutique in Singapore. The store is located at The Shoppes at Marina Bay Sands.

American actress and philanthropist Eva Longoria was the guest for the official store opening event, which was also a celebration for Damiani’s 90th anniversary.

Damiani is the latest brand to join the existing collection of watch and jewellery labels at The Shoppes at Marina Bay Sands. The shopping destination houses the largest collection of premium luxury labels in Singapore under one roof.

In celebration of its 90th anniversary, Damiani exhibited 10 pieces of limited edition jewelry, each piece is inspired by a decade of Damiani’s history to date.

“I am glad to be here for the opening of our second boutique in Singapore, at The Shoppes at Marina Bay Sands, a shopping mall with one of the largest collections of luxury boutiques in the region. This is also the second boutique we open with Sands Corporation, after the one at The Venetian Macau. It is an extremely valuable partnership, and we look forward to co-operating further," said Guido Damiani, CEO of Damani.

Damiani disclosed that Asia in general is an extremely rewarding market for Damiani, where it has more than 30 boutiques and are planning new openings.

"Damiani is particularly successful in Singapore, where its style has met the sophisticated taste of the local clientele, who appreciates craftsmanship and quality," he added.

Founded in 1924 in Valenza Italy, Damiani remains as one of the few family-owned luxury jewellers today known for designing and manufacturing high-end jewellery and luxury watches. The brand first designed for noble families, and later acquired increasing fame in Italy and across the world.

In a bid to help raise funds for local non-profit organizations, the luxury brand and Eva Longoria have generously contributed the Damiani Gomitolo silver bracelet with diamond, which will be dispelled at The Shoppes at Marina Bay Sands as part of an auction linked to Sands for Singapore Festival (1-3 August 2014).


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