Retail in Asia

In Shops

Prada stages 1st runway show in Beijing, to open 30 stores by the end of 2012

Prada staged its first ever fashion show outside Europe with a showing of its Spring 2011 collection in Beijing this past Saturday at the Central Academy of Fine Arts museum.

Prada’s China sales jumped a whopping 51 percent in the first nine months of 2010 and the luxury label is the ninth most desired brand in China according to recent research of management consulting firm Bain.

With 15 stores in China, Prada plans to open 30 more by the end of 2012 and launch a design studio in Hong Kong this year.

(Source: red luxury )