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Apple’s unusual tactics revealed in iPad trademark dispute – Retail in Asia

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Apple’s unusual tactics revealed in iPad trademark dispute

Proview Electronics, the firm trying to stop Apple from using the iPad name in China, has a plausible claim over the unusual methods Apple used to conceal its identity when attempting to acquire Proview’s trademarks, according to several legal experts.

But Apple also has some strong defences against a lawsuit Proview filed a week ago in California – including the argument that Proview cannot sue Apple, but can only sue the corporation that actually bought the trademarks, the experts said.

Apple announced its iPad tablet computer in January 2010 and the device has become phenomenally popular. During the last 14 weeks of 2011 Apple sold 15.43 million iPads. China represents a potentially huge market for the device.