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Anime online store Hakken! makes physical store debut with Singapore opening

Plaza Singapura

Japanese animation licensor and distributor of official anime and goods in Southeast Asia, Muse Communication Singapore, has debuted a brand new retail concept, Hakken!, at Singapore’s Plaza Singapura.

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Opened its doors on 16th January, the one-of-a-kind Hakken! store covers 2,200 square feet and combines shopping with an immersive experience for fans of anime, manga and Japanese pop culture in Singapore.

Inside the new Hakken! store, shoppers will find a specially curated ‘Themed Feature’ section, made up of a seasonal, immersive themed set-up that highlights scenes from popular anime, with exclusive life-size figurines of popular anime characters, along with standees and props, according to report by Anime News Network.

The store also retails over 2,600 official anime goods, including accessories, collectibles, figurines, plush toys, and stationery from more than 21 licensed titles in the anime industry.

“Singapore is one of the most vibrant anime hubs in Southeast Asia, and we see plenty of room for growth for the anime retail scene here,” said Jeff Lee, General Manager of Muse Communication Singapore.

“We hope to bring the liveliness and spirit of the anime world to our fans and consumers with the launch of the physical Hakken! store and the unique elements it carries,” continued Lee.

Founded in 2019, Hakken! commenced as a purely digital platform specialising in the sale of official anime goods and merchandise. Its first retail store in Singapore looks to mark a shift in retail strategy and operations for the company, as shop merchants adjust to a post-Covid world and its impact on consumer habits in 2021.

“We were inevitably focused on battling and recovering from the effects of Covid-19 last year, and many events were forced to cancel. However, we are nearing the light at the end of the tunnel, and we can’t wait to introduce a whole new experience that the anime world offers,” added Lee.

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Singapore is host to some of the biggest anime conventions in the region, including C3 Anime Festival Asia, Singapore Comic-Con (SGCC) and Doujin Market, according to Anime News.