Retail in Asia

In Shops

American Apparel opens new store in Beijing

American Apparel has opened new store Beijing. it’s second in the Chinese capital and the fourth store in China.

Located in the new Parkview Green mall, the store ill be the biggest international location operated by the company to date, with 7,500 square feet of floor space.

Katherine Johnson, regional manager of Asia, said American Apparel’s expansion in the region has created a total of 100 jobs, including the new store opening in Beijing.

In addition to its brick and mortar locations, the company operates an online shopping portal for Chinese consumers in conjunction with Taobao. American Apparel has also recently opened an online store in Hong Kong.

The company will be opening its own dedicated online store for China later this year.