Retail in Asia

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Bates and Virgin Mobile building a youth brand in India

India’s Bates 141 and Virgin Mobile are due to present the award-winning case study tracking Virgin Mobile’s path into India’s youth market at this year’s Asian Marketing Effectiveness Festival held on 24-25 March in Shanghai. India has one of the youngest populations in the world with over 200 million people below the age of 25.

(Source: Media)