Retail in Asia


AiDLab wraps up ‘Fashion X AI’ fashion show in Hong Kong

Organised by the Laboratory for Artificial Intelligence in Design (AiDLab) with Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region (HKSAR) as the Lead Sponsor, ‘Fashion X AI’ fashion show, the premier event of the ‘Fashion X AI: 2022-2023 International Salon’ programme, was held earlier this week at the M+ Museum in the West Kowloon Cultural District, Hong Kong.

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Developed by Prof. Calvin Wong, CEO & Centre Director of AiDLab, and his team, the AI-based Interactive Design Assistant for Fashion (AiDA) is a designer-led AI design system. Designers can upload their mood boards, patterns, colour palettes and sketches onto AiDA and then, with a few clicks, their original collections will be generated in a matter of ten seconds.

The fashion show also featured the collections of six international and local fashion designer brands including BESFXXK, FENGYI TAN, INJURY, KAY KWOK, MOUNTAINYAM and THE WORLD IS YOUR OYSTER, as well as those of eight local young design units selected from over 200 entries received via an open call for young talent under the ‘Fashion X AI: 2022-2023 International Salon’ programme to showcase their collections, all using AiDA for the first time. The show brought together the best fashion and technology talent and helps establish Hong Kong as a leading force in AI and fashion.

Source: AiDLab

In addition, the AiDA development team supported renowned international fashion brand ANTEPRIMA with AI technology to design their latest collection. Ms Izumi Ogino, Creative Director of ANTEPRIMA, said, “We input all the past ANTEPRIMA iconic looks into AiDA and infusing the 2023 Spring-Summer 2023 concept as well as a seasonal colour scheme, the system generated the designs.”

The fashion event showcased the exclusive collaboration between ANTEPRIMA and AiDLab – resulting in the one-off capsule collection developed by ANTEPRIMA’s designers using AiDA, which will be presented in a touring exhibition in Hong Kong after the show.

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‘Fashion X AI: 2022-2023 International Salon’ aims to nurture creative capital, future-proof the industry and promote Hong Kong as a leader in intelligent fashion design, through activities including the fashion show and forum, international symposium, touring exhibitions, workshops and a massive open online course.