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adidas launches AI generated avatar creation platform

Celebrating the arrival of the brand’s latest Ozworld collection, adidas Originals is set to launch the world’s first-personality based AI generated avatar creation platform, in collaboration with Ready Player Me. 

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Designed to empower and open up the pursuit of self-expression for all, the online Ozworld experience enables users to create their unique digital selves, which can then be taken around the web exclusively with Ready Player Me – a cross-app avatar platform for the metaverse that allows anyone to explore virtual worlds with one consistent identity. The digital characters  will be produced based on users’ answers to a personality test on the platform.

Having generated their characters, users can experiment by animating their avatars, as well as digitally trying on and purchasing sneakers from the collection. Meanwhile, every user will be able to download their Ozworld alter ego to deploy as stickers and GIFs across their social media accounts.

This is the first brand partnership that pushes the limits of the platform – offering interoperability in generative avatars with over 1500 different metaverse apps and games.

“Championing new possibilities to create, collaborate, and belong, the Ozworld platform launch is the next bold step in adidas Originals’ ambition to create a truly open and optimistic Metaverse for all. As a leading voice for original thinking, the brand is opening up a unique new space for self-expression that is accessible and affordable for all,” said the company in a press release.

Whilst the experience was expected to launch on 8th April, Adidas has delayed the launch of the avatar experience to an unknown date due to “unexpected technical challenges”.

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Early access to experience will be offered to AdiClub Members and adidas NFT holders via a unique URL, with the first instalment of avatars arriving on 28th April across the metaverse.