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adidas launches in Asia-Pacific

adidas has launched an online video platform,, in Asia-Pacific to update fans on product news, marketing campaigns and exclusive interviews with adidas athletes.

In addition to broadcasting brand initiatives, the site will support widgets that can be imbedded into audience blogs and pages on social networking sites like Facebook, MySpace and Friendster. The site also has a "My TV" function that allows registered users to customise their own webpage.

(Source: Media)