According to the 2021 Global Fashion IP White Paper, more than 130,000 co-branded products were released in 2019. With an unprecedented outbreak in recent years, co-branding has become a magic [……
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EXCLUSIVE INTERVIEW with L’Oréal North Asia & China Chief Marketing Officer
L’Oréal has hosted its first-ever North Asia Beauty Industry Innovation Summit focusing on the future of beauty empowered by technology and innovation through co- creation in China, Japan and Korea. …
What are the biggest online marketing trends in China right now?
One of the biggest trends in online selling in China right now is the diversification of platforms and methods. Yet, despite the hype around alternative channels, traditional e-commerce platforms stil…
Transform Australian eCommerce & Digital Marketing. Together.
eTail Australia 2023Once again, expect to learn from and network with leading eCommerce and digital marketing retail leaders at one time, with 250+ senior eCommerce and digital marketing attendees and…
Like it or not, the influencer marketing trend is here to stay
In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And…
Master Cross-Channel Remarketing in Contactless Retail
The COVID-19 pandemic has shifted the rules of retail. Traditional bricks-and-mortar commerce is increasingly being replaced by perceptually safer modes of purchase via digital channels. This contactl…
Content Marketing Summit 2022 SEOUL (23th – 24th August)
Content Marketing Summit features world-class experts in content marketing, presenting the latest trends, strategies, and new technologies that are changing the face of modern marketing.…
Is Retail 4.0 the answer to the Changing World of Marketing?
Our shopping experience is becoming more digital. The retail industry will change even further as consumers are looking for more ways to shop at their convenience. Retail 4.0, the transformation of th…
Marketing Forecast 2022 : Pandemic aftermath boosts creativity
The marketing industry is rapidly changing amid new consumer priorities. Immersive storytelling formats, relatable brands with personality and a new commitment to more sustainable media and purpose wi…
Coca-Cola names new Vice President of Marketing, ASEAN & South Pacific
Coca-Cola has appointed Matthias Blume as its new Vice President of Marketing, ASEAN & South Pacific. In this Singapore-based role, Blume will lead the company’s marketing and brand initiatives a…