The recent growth of digital adoption in Southeast Asia has been phenomenal, with 100 million out of the region’s 460 million internet users coming online in the past three years […]…
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Customer experience priorities for Southeast Asia brands in 2023
Customer experience (CX) capabilities are set to play an important role in Southeast Asia’s retail and e-commerce landscape in 2023. A recent Sprinklr study found that social commerce would contribute…
How should retailers improve their customer-centric experiences for online customers in the holiday season?
As the year’s final mega-shopping event concluded, 12.12 saw brands and marketers broadening their revenue streams through customer-centric experiences that provide seamless shopping experiences, as S…
Bad Customer Experiences Put HKD 117 Billion in Consumer Spending at Risk in Hong Kong
Businesses in Hong Kong are risking 6.5 percent of their revenue, due to poor customer experiences – putting HKD 117 billion in consumer spending at risk in the region, according […]…
Farfetch offers cryptocurrency payment option for customers in 37 countries
Farfetch Limited announced that it will offer cryptocurrency as a payment method on the Farfetch Marketplace for customers in 37 countries.…
On building a unified data platform to drive customer engagement and loyalty
The pandemic transformed the way our customers shop and connect with brands. For many retailers, this huge behavioral shift has been challenging. To succeed in creating deeper customer engagement and …
What can we learn from this Chinese brand’s customer loyalty program?
It’s a lot cheaper to retain a customer than acquire a new one, so the old adage says. Many marketers in China don’t seem to have got that memo, with marketing plans based around increasingly expensiv…
How are brands celebrating Qixi with customers?
Qixi, China’s equivalent to Valentine’s Day, takes place on the seventh day of the seventh lunar calendar month. This year, the holiday falls on the 4th of August, marking the beginning of festivities…
Are you still on a spreadsheet-style customer database? The change has come
Retailers in the ASEAN region have undergone immense change in the past few years. Nearly overnight, everything is digital, online, multichannel, and omnichannel, as well as the rise of super apps. Wi…
Does your platform provider know your customers the way you do?
As your only source of revenue, it is essential that your customers feel understood, seen and heard. As a result, you need a partner who understands them perfectly. The ‘Loyalty Marketing & Rewar…