Swedish fragrance maker Byredo has opened a new flagship store in Thailand, according to a local media report. SEE ALSO: First Byredo flagship store opens in Hong Kong Located in Bangkok’s […]…
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First Byredo flagship store opens in Hong Kong
Byredo recently opened its first store in Hong Kong, expanding its retail presence in Asia. With its new location on Fashion Walk in Causeway Bay, one of the city’s biggest retail destinations, …
Byredo releases digital scent in the metaverse with RTFKT
Byredo, the fragrance and makeup brand helmed by Ben Gorham, and RTFKT, Nike’s digital fashion startup, have collaborated on the launch of a beauty-meets-Web3 concept.…
Puig acquires majority stake in Byredo (UPDATED)
Puig has confirmed to purchase a majority share in Byredo, followed by rumors suggesting French cosmetics house L’Oreal was in talks for an acquisition last week.…
Byredo launches Mixed Emotions showcase at K11 MUSEA, Hong Kong
To celebrate the debut of Mixed Emotions, the Swedish fragrance brand Byredo launched its first-in-Hong-Kong olfactory showcase at the Gold Ball in K11 MUSEA on 8th April.…
Siam Paragon invests USD 88.6 million in revamp
Siam Paragon announced on February 17 it is investing USD $88.6 million into a revamping of its facilities, as the Thai mall looks to become a “global landmark in the heart of Bangkok,” of…
Shinsegae inks distribution deal with Laura Mercier in South Korea
French beauty brand Laura Mercier has inked an agreement with Shinsegae International, for the distribution of its cosmetics and skincare in South Korea. SEE ALSO: Indian conglomerate Tata plans to op…
Fireside Chat: On retail’s new normal in Asia
WATCH THE VIDEO Join us for a panel discussion with some of the key players in Asia’s retail industry around the possible measures retailers could take in order to meet […]…
10 major channels influencing Asia’s luxury shopper in 2022
The way Asian shoppers are influenced when making luxury purchases in 2022 has transitioned from more traditional channels to digital marketing methods. According to Bluebell’s Asia Lifestyle Consumer…
6 niche Korean perfume brands to keep an eye on
Over the past decade, niche fragrance brands such as Byredo, Le Labo, Diptyque, and Jo Malone have dominated the fragrance market. As consumers seek a more personalised and intimate fragrance experien…