Retail in Asia

In Sectors

Bottega Veneta’s fall campaign, a marketing lesson for luxury brands

Shot by photographer Robert Polidori on location in March of 2011, at the Palazzo Papadapoli, a 16th-century building situated on the Grand Canal in Venice, Bottega Veneta’s Fall-Winter 2011/2012 advertising campaign is yet another one-of-a-kind creative collaboration featuring the talents of outstanding artists, series initiated by creative director Tomas Maier.

Bottega Veneta’s Fall Winter collection is dominated by shapes which are clean and natural, following the line of the body. Texture and a plush three-dimensionality characterise the fabrics, which range from fuzzy wool blends and crisply finished wool suiting to waxed leathers, washed leathers, ultra-light silks, and fine jersey knits. Overprinting, tonal patterns, embroidery, and fabric overlays add depth and graphic intrigue to the surfaces in the women’s collection, while mixed materials and unconventional methods of construction reinvent traditional pieces of men’s wear.

(Source: cpp-luxury.com)