Prada duo launches exclusively with The Shilla Duty Free

Prada partner with shilla a changi airport with exclusivity - Retail in Asia

Puig is partnering with The Shilla Duty Free and Changi Airport to exclusively launch the latest Prada fragrance duo: La Femme Prada L’Eau and L’Homme Prada L’Eau.

The scents are available exclusively at The Shilla Duty Free for two weeks before a wider roll-out. It is the first time that Prada fragrances have been available at Changi Airport before launching anywhere else.

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La Femme Prada L’Eau and L’Homme Prada L’Eau are said to offer a new olfactory signature to Prada Parfums.

To celebrate the launch, Puig and Shilla will introduce a personalisation and gifting concept at Changi Airport over the coming months.

La Femme Prada L’Eau opens with green frangipani flower enriched by Mandarin essence and smoothed by ylang ylang notes. Tuberose gives depth to the scent. L’Homme Prada L’Eau features amber and iris mingled with red ginger and neroli. Other notes include cedar and sandalwood.


The bottle and packaging for La Femme Prada L’Eau and L’Homme Prada L’Eau are dressed in Prada’s signature Saffiano leather: Pink for the feminine scent and light blue for the masculine.

Changi Airport Group Airside Concessions Group Senior Vice President Teo Chew Hoon said: At Changi Airport, we take pride in delivering newness, surprise and excitement to our savvy shoppers.

With the first-in-the-world launch of the La Femme Prada L’Eau and L’Homme Prada L’Eau, we are confident that these distinctive, curated fragrances will resonate with the modern woman and man, and invite travellers to be amongst the first to embark on this journey of self-discovery with us.”

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The Shilla Duty Free Vice President of Global Merchandise Division Raelene Johnson commented: “The Shilla Duty Free has always been committed to creating exclusive retail experiences for our travel shoppers.

This time, we are proud to partner with Puig to announce the first-in-the-world launch for its new Prada fragrances.



(Source: Moodie Davitt Report)

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