As Hallyu’s fandom expands globally in 2023 and beyond, key industries including fashion, beauty, food and drink, consumer tech, and gaming could reap significant benefits from these collaborati…
As Hallyu’s fandom expands globally in 2023 and beyond, key industries including fashion, beauty, food and drink, consumer tech, and gaming could reap significant benefits from these collaborati…
French fashion brand Ami has opened its first duty-free store in South Korea, as the Parisian designer label looks to reach more consumers globally, in Asia, and beyond.…
France’s Louis Vuitton has announced Australian-born South Korean rapper, singer, songwriter and dancer, Felix from Stray Kids as its newest house ambassador.…
U.S. luxury streetwear brand Supreme has opened a new flagship store in Seoul, serving as its physical retail entry into South Korea, and its first Asian outlet to open outside of Japan.…
South Korean eyewear brand Gentle Monster is set to make its Thailand physical retail debut this month, opting for the nation’s capital Bangkok to opens first standalone store.…
Paris Baguette has announced the signing of a master franchise agreement between Berjaya Food (International), Middle Trade Inc. and Paris Baguette Singapore to launch the South Korean bakery in the P…
South Korea e-commerce sales are forecast to register a strong compound annual growth rate of 7.7 percent over the next four years, to reach KRW 202.6 trillion (USD 160.4 billion) in 2027, as the Asia…
International luxury brands Versace and Cartier are the latest duo to tap K-pop stars as global brand ambassadors of their respective marques, as a growing number of premium brands look to South Korea…
South Korean online fashion platform Musinsa announced it has inked USD 190 million in a Series C funding round lead by global investment firm KKR, with participation from Wellington Management.…
Lancôme Travel Retail Asia Pacific has introduced the first Korean travel retail store for popular skincare brand Absolue in association with Hyundai Department Store Duty Free (Hyundai Duty Free).…