Skinvaders is a next-generation platform for in-game branded skins and digital clothing. Recently, Skinvaders powered Gen G’s lifestyle collection on ZEPETO with digital customization for avatar…
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Victorage introduces gaming chairs in Japan
Chinese gaming chair brand Victorage will expand into Japan this February introducing new gaming chairs to the market. The chairs will be available on its Amazon shop soon.…
IKEA partners with Republic of Gamers on gaming collection
The furniture company IKEA showcased the latest gaming range at CGA eSports Stadium, launched early October in collaboration with ASUS Republic of Gamers, while kicking off the IKEA Gaming Zone pop-up…
ASOS signs partnership with Fnatic
Fnatic announced a three-year partnership with ASOS, the online fashion retailers. As part of the deal, both brands will develop and deploy multiple online and offline activations, bringing the gaming…
Burberry partners with Tencent Games
Burberry announced its partnership with Tencent Games in its blockbuster online game Honour of Kings.…
Puma partners with Cloud9
The German sneaker maker Puma announced a multiyear partnership with esports brand Cloud9 to create an apparel collection for gamers. …
Asia Esports Forum
Esports is already disrupting and revolutionising several industries around the globe. Experts believe that more is set to come. According to Newzoo, a global leader in esports intelligence, esports r…
Chanel cosmetics opens “Coco game center” in Korea
Chanel opened Coco game center in front of Hongik University in Seoul.…
Twitch creators to sell Amazon products
Twitch’s new extensions let streamers customize their channel, make money from Amazon sales.…
Gaming firm Razer seeks Oct HK IPO at up to $5 billion valuation
Razer Inc, a gaming hardware maker backed by Intel Corp and Hong Kong billionaire Li Ka-shing, plans to go public toward the end of October in an IPO that will value the company at up to $5 billion, a…