In the year of the Italian fashion house’s centennial, Gucci and video gaming brand Xbox, now reaching its 20th birthday, came together to celebrate their respective anniversaries with a limited-editi…
In the year of the Italian fashion house’s centennial, Gucci and video gaming brand Xbox, now reaching its 20th birthday, came together to celebrate their respective anniversaries with a limited-editi…
This year, we have witnessed a surge in the number of luxury brands leveraging gamification to engage with Chinese consumers. From Hermès to Dior, a bevy of major luxury players have jumped on board, …