The rising cost of living is curbing discretionary consumer spending while pandemic accelerated digital discovery has raised customer expectations. Jayesh Easwaramony explains that it’s never been eas…
The rising cost of living is curbing discretionary consumer spending while pandemic accelerated digital discovery has raised customer expectations. Jayesh Easwaramony explains that it’s never been eas…
Research firm Brand Keys has found Nike to be number-one for brand loyalty in global retail, according to the 2017 Loyalty Leaders List.…
Eight years ago, Starbucks developed its own app for mobile payments. Today, it’s still held up as the gold standard in the United States. In Asia’s rapidly developing market, where mobile payment is …
ICLP study shows correlation between sector uniqueness and brand relationships, and recommends what retailers in different sectors can do to improve customer loyalty.…
The so-called “Tinderisation” of retail has led to a sharp decline in brand loyalty, which is a nightmare for retailers.…