Rising popularity of aspirational luxury products, increasing internet penetration among the local millennials and Gen Z, and the active engagement of brands on social media have combinedly facilitate…
Rising popularity of aspirational luxury products, increasing internet penetration among the local millennials and Gen Z, and the active engagement of brands on social media have combinedly facilitate…
Marketers have all reasons to focus on China, Millennials, and Men.…
Chinese millennials with increasing purchasing power have become the most important consumer group for luxury brands. Chinese millennials yearn for freedom and diversity. One area that showcases this …
According to De Beers SA, 68 percent of diamond jewellery sales in China ($6.78 billion in 2015) are driven by millennial women, many of whom are college-educated, not married and quickly cultivating …