RIMOWA follows celebrated global pop brand BTS as they tour New Zealand for their reality show ‘BTS BON VOYAGE Season 4.’…
RIMOWA follows celebrated global pop brand BTS as they tour New Zealand for their reality show ‘BTS BON VOYAGE Season 4.’…
From Fan Bingbing and Yang Mi to Liu Wen, the US$125,000 Birkin bag is fiery red and sports the five golden stars that adorn the Chinese flag, is a patriotic symbol for celebrities.…
A special collection launched by Italian luxury brand Fendi and K-pop boy band GOT7 member Jackson Wang sold out in a matter of hours.…
Targeting millennials with themes of living a full life whilst radiating a strong sense of self is a common strategy for brands and marketers and evian has adopted this approach to engage this generat…
Retailers are enjoying brisk sales of cosmetics and other goods advertised by K-pop boy band BTS which is garnering unprecedented global fame with its ongoing world tour “Love Yourself: Speak Yo…
This new generation prioritizes personal experiences and online communities.…
“It is a new definition of the power pump,” is how celebrity stylist Elizabeth Stewart describes styles from her capsule collection with Sergio Rossi.…
China’s Mr Bags, Tao Liang, talks about being a KOL and the country’s favourite handbag influencer.…
What is the #10YearsChallenge?…
Influencer marketing : going small to grow big.…