Samy is Managing Director HK & Taiwan since 2018 and oversees the retail operations for luxury and lifestyle brands in the area. He joined Bluebell Asia as Group Development Director based in Hong Kong in 2012 to set up new partnerships with Luxury/Lifestyle Brands as well as M&A investments opportunities for the Group in Asia; he was also acting as corporate communication advisor to the CEO, Director of Retail in Asia, and bluebell Studio.

Prior to Bluebell, Samy was the founding partner of BrandLab distribution in 2008, specialized in Luxury mobiles selective distribution. He also co-founded and managed AIR a contemporary Asian virtual gallery since 2010.

His initial career started at telecom manufacturing at Sagem, French Mobile phones producer part of Safran Group listed on CAC 40 Paris Stock Exchange, he held overall various management position in Sales and Marketing; Business development cross categories and countries, trends and brands spotting, development of Bluebell multi brand concepts, business plans, brands audit negotiations and pitching.

His versatile background in Asia and international exposure give him a unique approach to the business and global overview of the worldwide trends and consumer markets.


“The only source of knowledge is experience.”

Albert Einstein




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