OMEGA will hold “Olympic exhibition” at the Cheongdam Flagship Store ahead of the 2018 Pyeongchang Winter Olympic Games, which is to be held on 9 February 2018.
The brand will be the official timekeeper for the 28th Olympic Games from 1932, and will again showcase its experience as an accurate sports timekeeper with an unrivaled reputation this year.
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OMEGA is celebrating with a collection of new watches designed to inspire the winner in us all.
OMEGA has been the official timekeeper for the first time at the 1932 Olympics in Los Angeles.
At the Winter Olympics in Garmisch-Partenkirchen in Germany in 1936, only one watchmaker measured the time of every match with 27 “Omega” stopwatches.
Since 1982, Omega has developed a unique sporting timekeeping technology and has earned a unique reputation in the timekeeping sector.
Visitors can look at the legacy of the Olympic Games and the history of long sports time measurement in the exhibition from bobsleigh, the symbolic of the Winter Olympics to Omega timekeeping equipment including a Starting pistol, Alpine ski gate, and Last lap bell.
Meanwhile, in May 2017 in Lausanne, Switzerland, OMEGA announced it would extend its global partnership with the International Olympic Committee (IOC) by 2032 as an official Olympic game timekeeper.
This will allow Olympic athletes to continue to trust and rely on OMEGA’s expertise, and in 2032 OMEGA will be a significant year to mark the 100th anniversary of the Olympic timekeeper.
OMEGA plans to introduce new timekeeping technology in PyeongChang. Technological advances have revolutionized the way records are shown and stored, but the purpose of the chronograph stopwatch used in the first Olympics in 1932 and the current timekeeping purpose remain unchanged.
OMEGA will continue to provide important cutting-edge timing, score and stadium results systems, equipment and broadcast graphics services for successful Olympic Games.
(Source: Fashion Biz )