Announced in September 2017 during the spring/summer 2018 shows, the much anticipated “Off White c/o Jimmy Choo” collaboration will be launched globally on 21 February 2017 both online and in store.
To mark the occasion, the two brands will open a pop-up store in Galeries Lafayette on Boulevard Haussmann in order to showcase the original collection’s different looks. The space will remain open until 4 March 2018.
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The collection is Jimmy Choo’s first partnership with a ready-to-wear designer for a line of commercial footwear.
The brand has teamed up with Off-White, headed by fashion prodigy Virgil Abloh, which has previously worked on collaborations with sportswear-inspired brands such as Nike.
The pieces in the collaboration were inspired by Diana, Princess of Wales, channeling iconic 90’s design while also incorporating details reflecting current trends in order to appeal to the needs and tastes of modern princesses.
In this spirit, the collection features conceptual shapes, tulle, floral embellishments and gemstones.
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Speaking of the collaboration, Sandra Choi, Jimmy Choo creative director, explained, “To collaborate with a brand like Off-White allows Jimmy Choo to explore a new avenue and take part in a different conversation.
I love to mix it up by getting together with a different creative mind, identifying our synergies and combining our DNA to create a beautiful and surprising collection with unexpected links to the roots of our brand.”
(Source: Fashion Network UK)