What is a ‘super shopper’? In a recent survey of 32,000 consumers across 11 different markets conducted by WorldPay, they are the group of online consumers who account for nearly two-thirds of all consumer dollars spent online.
This group represents only about 13 percent of all web surfers. During the 12-month period ending in March, super shoppers spent an estimated $372.5 billion on physical goods, such as clothes and electronics, while the rest of the world spent just $231 billion online.
Super shopper demographics
Super shopping isn’t only an American phenomenon. In fact, Brazil leads the pack, and 25 percent of its total population of internet users are super shoppers, followed by the United States with 18 percent and Mexico with 15 percent of its population, according to the survey.
“Shoppers in the Asian-Pacific countries, especially millennials, are much more comfortable shopping on mobile devices.”
The percentage of super shoppers in China is low, just 5 percent. However, China’s relatively small group of super shoppers was responsible for 87 percent of the country’s estimated online shopping revenues, Worldpay says.
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The influence of Chinese super shoppers also extends beyond the country’s borders, says Casey Bullock, general manager of Worldpay’s North American operations.
“Shoppers in the Asian-Pacific countries, especially millennials, are much more comfortable shopping on mobile devices,” he said. That helps to drive mobile shopping technology, even though the vast majority of global consumers are still inclined to make online purchases via desktop computers.
(Source: CIO)