In Trends

Red soles are Christian Louboutin’s trademark

Christian_Louboutin_Shoes_Cushnie_et_Ochs_NYFW_main

World-famous designer Christian Louboutin has won a legal battle to protect his brand’s distinctive red soles.

SEE ALSO : Is it the end of shoelaces?

In 2012, Louboutin sued rival firm Van Haren for selling high-heeled shoes with scarlet soles, reports bbc.com.

Under EU law, companies cannot trademark common shapes of products such as the soles of shoes and Van Haren argued that applying red to a shoe sole came under the law and, as a result, Louboutin did not have trademark protection.

However, the European Court of Justice said shape trademarks do not apply to Louboutin’s red sole, reports bbc.com.

Louboutin first designed his trademark shoe in 1993, using an assistant’s red nail polish.

The luxury brand said it “warmly welcomes” the judgement.

SEE ALSO : What’s the shoe of the Summer?

“For 26 years, the red sole has enabled the public to attribute the origin of the shoe to its creator, Christian Louboutin. This case will now be referred back to The Hague court, which is expected to confirm the validity of the red sole trademark,” said a statement from the company.

 

 

 

(Source: The Guardian )

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead