Amazon is becoming the go-to place for Americans to buy clothing.
In a new survey by Alphawise, a research arm of Morgan Stanley, said that 69% of people bought clothing on Amazon over the last six months. The results show a growth of 10% from a year ago, when 59% said they bought apparel from Amazon in the prior six-month period.
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In more good news for Amazon, the company now has a 61% positive score, which means that surveyed consumers see the brand as being “really on the way up” or “somewhat on the way up.” That is an increase of 14% for Amazon.
In second place is target with a 28% positive score.
Not only is Amazon acquiring more customers, but its customers are also buying more.
In the survey, 42% of respondents said that they spent more on Amazon than they did the year prior.
The survey included a poll of 2,000 “nationally representative US teens and adults”, the study indicates.
Amazon has been ramping up its fashion efforts as of late, developing a slew of private brands.
Amazon is expected to pass Macy’s as the US’ largest apparel seller this year, according to a Cowen & Co. note to investors from earlier this year.
Its clothing and accessory sales are expected to grow nearly 30% next year, to $28 billion.
Currently, Amazon claims only 6.6% of the apparel market, but that is expected to increase to 16.2% in the next five years.
(Source: Business Insider )