In Trends

Amazon to become Americans’ favourite clothing store

Find, a new fashion brand by Amazon

Amazon is becoming the go-to place for Americans to buy clothing.

In a new survey by Alphawise, a research arm of Morgan Stanley, said that 69% of people bought clothing on Amazon over the last six months. The results show a growth of 10% from a year ago, when 59% said they bought apparel from Amazon in the prior six-month period.

SEE ALSO : Find, a new fashion brand by Amazon

In more good news for Amazon, the company now has a 61% positive score, which means that surveyed consumers see the brand as being “really on the way up” or “somewhat on the way up.” That is an increase of 14% for Amazon.

In second place is target with a 28% positive score.

Not only is Amazon acquiring more customers, but its customers are also buying more.

In the survey, 42% of respondents said that they spent more on Amazon than they did the year prior.

The survey included a poll of 2,000 “nationally representative US teens and adults”, the study indicates.

Amazon has been ramping up its fashion efforts as of late, developing a slew of private brands.

Its latest is a sportswear brand, which will reportedly be made by the same company that manufactures apparel for performance brands like Lululemon and Nike.

SEE ALSO : Michael Kors faces threat from Amazon’s gray market

Amazon is expected to pass Macy’s as the US’ largest apparel seller this year, according to a Cowen & Co. note to investors from earlier this year.

Its clothing and accessory sales are expected to grow nearly 30% next year, to $28 billion.

Currently, Amazon claims only 6.6% of the apparel market, but that is expected to increase to 16.2% in the next five years.

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