ShopsUp, a location-based shopping app launched recently enables shoppers to discover and shop at local as well as retail stores. The developers of this app say that shoppers can make more personalized choices as the app offers features for consumers to discover boutique stores around their neighborhood as well as stores at popular malls and shopping streets. Company sources say that ShopsUp is pioneering its ability to reach young Indian millennial consumers with smartphones and influence their behaviour while shopping and discovering stores. SEE ALSO: Mobile retail apps a hit with Indian shoppers India is second largest smartphone market in world in terms of users and increasingly consumers are turning to mobile to discover and research fashion trends and discover exciting consumer items. ShopsUp will utilise mobile as a platform to provide brand and retail partners with complete visibility into a consumer’s decision and incentivise the shopper journey from discovery to sale, with visibility and metrics that justifies consumer awareness, brand and product engagement, unit sales, and ROI. ShopsUp aims to bridge the gap between offline and online shopping behaviour with the help of its technology and drive more footfalls for its retail partners by offering rewards) like walk-ins at retail partners, shopping at retail partners. “Indian millennials want to be rewarded for their window shopping as well as actual shopping behavior and marketers want to capture these moments as and when they happen.” “ShopsUp’s innovative technology and use of analytics allows us to partner with top brands and local boutiques and provide them with customised solutions that dramatically differ from existing options available for retailers,” said Suhas Gopinath, Co-founder and CEO at ShopsUp. According to IBEF, India’s retail market is pegged at USD 672 billion and growing at 25% Year-on-Year. The report stated that about 40% of respondents use their smartphone in-store for product information.
