Retail in Asia

In Trends

Nike takes minority stake in online retail analytics startup Reflektion

NIKE Inc., through its strategic partnerships team, has taken a minority investment in US-based start-up Reflektion, an innovator in online retail predictive analytics.

Christiana Shi, NIKE’s President of Direct to Consumer, said Reflektion’s technology offers potential personalization capabilities to further enhancs consumers’ online experienc.

The company expects its e-commerce business to be one of its biggest drivers of revenue growth in coming years, with Nike.com revenues expected to grow four-fold by the end of fiscal year 2017.

(Source: RetailTech Innovation)