Located on the fifth floor of Times Square in Hong Kong, the Skandiastyle pop-up store epitomizes the Nordic design and lifestyle.
The pop-up store is decorated in the style of iconic Nordic interior design, following two key principles: refined craftsmanship and a natural touch.
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Incorporating elements that are both stylistic and chic, the store will be a physical and concrete space for consumers to get a taste of Nordic style, tradition and culture, where purchases are made through an ecommerce site built by retail technology partner Red Ant Asia.
Red Ant Asia’s Regional Director and Co-founder Elisa Harca said: “Hong Kong is at the heart of retail innovation, and the Skandiastyle pop-up store turns the traditional concept of physical shopping on its head, to great effect for both the business and its customers.”
“This kind of O2O model, where superbly-designed destination retail spaces can be built for specific periods of time and for specific audiences because they are closely integrated with the reach, range and delivery capabilities of a first-class ecommerce platform, represents the future for retail in a highly-competitive market,” she continued.
Offering a curated selection of 30 Scandinavian brands, Skandiastyle is dedicated to bringing to life the essence of this region’s style, which is defined by minimalism and purism.
With a wide product range that basically covers every aspect of life, the pop-up store offers men’s and women’s wear, accessories, interior and home ware, all picked from some of the most coveted Nordic brands.
To name a few exclusive brands, Skandiastyle is presenting Swedish home deco brand Design House Stockholm, a considered and well thought-out interpretation of the Scandinavian design that brings life and inspiration to the forefront.
The simple and cutting-edge style of Swedish fashion brand Whyred is rooted in art and music with a modern touch.
Danish fashion label Designers Remix’ design manifesto is all about minimalism and architecture and key factors in every aspect of its creative process are organic modernism and functionalism.
Oh! by Kopenhagen Fur is a Danish fur brand based in Copenhagen. They focus on creating sophisticated yet commercial styles as everyday must-have items within the accessory (bags & charms) and outerwear categories.
As the ecommerce platform finds its foundations in connecting carefully selected Nordic fashion brands to Asia and other parts of the world, Skandiastyle aims to break the barrier of distance and language to introduce the lifestyle and ideology it embodies to the Asia Pacific region in an innovative manner.
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With an emphasis on attentive services and competitive prices, the platform is able to bring the once remote, and somewhat mysterious, life of Scandinavia (traditionally Denmark, Finland, Norway, Sweden and Iceland) to millions of Asian consumers.
Skandiastyle’s first pop-up store opened its doors on 22 December 2017 in Times Square and will remain open for 3 months.