Paris-based Elie Saab to set up shops in HK, Beijing, Shanghai

Seeing a rise in Asian clients at its stores, Paris-based fashion brand Elie Saab is now investing in freestanding shops in China.

"We’re starting to see a lot of Asian customers in our existing boutiques, whether in Paris or in London or even in Dubai, and we feel that the brand has had enough exposure for the consumer to start recognising it," Elie Saab managing director Chucri Cavalcanti told Women’s Wear Daily.

Although the label is already in multi-brand stores in Taiwan, Singapore and China, the company is ready for a bigger brand presence in Asia.