Karl Lagerfeld’s presence in China has been limited, but that’s about to change.
The brand just opened its first two stand-alone boutiques in China, where its presence was limited to just a few mall-based units previously, reports WWD. The new flagship in Beijing and the smaller unit in Shanghai are just the beginning, if all goes according to plan. Lagerfeld hopes to open 40 stores over the next five years in China, and it has joined forces with Apax Partners to make this expansion plan a reality.
(Source: red luxury)