Chinese-American fashion designer, Alexander Wang, arrived on the scene with a bang. Last February, he opened his first store on Grand Street in New York. While more cautious designers might focus on progressing their brand in London and Paris, Wang is going back to his roots. By the end of the year, the designer will have 15 of his own stores, all but one in Asia.
With Wang’s ready-to-wear, which is divided into three spheres – Collection, Core and T – as hot as can be, and his accessories expanding rapidly, retail development is now a major focus of the brand. In a recent conversation, the designer and company president Rodrigo Bazan outlined the strategy.
After opening in New York, Wang and his team immediately began thinking of their second property, but they knew it wouldn’t be in the US. While the brands largest international markets are London and Tokyo, Wang arrived at an epiphany. "Then I was like, ‘You know what? It should be China. I’m Chinese; it makes sense," Wang added.
(Source: red luxury )