6ixty8ight is coming to Southeast Asia for the first time. Opening its first Singapore store, the Parisian lingerie label has chosen VivoCity to make its debut in the region.
Designed for Asian body figures and known for its young, whimsical aesthetic, 6ixty8ight Singapore opened its doors to the Singapore market on July 14.
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Upon opening, 6ixty8ight offered its first 100 shoppers a SGD$100 voucher each, and 6,800 free panties were up grabs.
Inside, the store is decked out in the brand’s signature pink hue, designed to attract its youthful target customer in Singapore. It stocks the brand’s complete range of lingerie, nightwear, loungewear, clothing and accessories.
6ixty8ight already has stores in China, Hong Kong, Taiwan, and Macau and boasts more than 130 stores across it Asia network. In March last year, it opened its first South Korean store, a 900-square-foot exclusive brand outlet, in Seoul.
Founded in 2002 in Paris by French lingerie designer Marie Destombe and Swedish businessman Erik Ryd, 6ixty8ight, is the brand owned by Hong Kong lingerie manufacturer and distributor, Hop Lun. In addition to 6ixty8ight, Hop Lun also owns German lingerie brand Dorina and operates its own private label.
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Hop Lun’s head office is in Hong Kong, with service offices in Europe, North America and Asia.
It operates 11 wholly owned factories in China, Bangladesh and Indonesia.