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EXCLUSIVE : GEO X HBX launches in HK

First launched as a merchandise project by London based designer in 2016, Geo Owen is very well known for his album art, tour merchandising, and prints for Kanye’s coveted YEEZY Season One.

SEE ALSO : HBX announces an official partnership with G-SHOCK

After years of experience, Geo Owen has now created GEO, a Ready-To-Wear label that is inspired by the study and understanding of the human and physical geography, locally and internationally.

The aesthetic of the graphics and configuration of the garments across each collection are the outcome of developing individual case studies.

GEO is now landing in HK with an exclusive collection designed for HBX, Collection Three, which focuses on the composition of the geographical area that the designer live in and the people surrounded by on a day-to-day basis.

SEE ALSO : HBX first-ever street X luxury fashion pop-up with Loewe

Arriving with the main line is a collection created exclusively for HBX’s online and retail space in Landmark, Central.

The official launch is August 25, and Geo Owen will be in town.

Stay tuned! An interview is on its way!

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