Retail in Asia

In Trends

SK Planet eyes Indonesia’s e-commerce market

Customers in Indonesia will soon have a faster, easier and much more entertaining open market experience thanks to SK Planet, Korea’s leading online and mobile service platform provider.

Last week, the company announced the launch of its much-awaited open market "Elevenia" to make a foray into one of the fastest-growing countries in Southeast Asia. Elevenia was created in partnership with Indonesia’s second largest telecom operator, XL Axiata.

According to SK Planet, Elevenia will be a venue where consumers can buy goods on websites as well as mobile phones. By partnering with local mobile carriers, it will enable users to shop on smartphones without data charges.