Online marketplaces are gateways for Chinese retailers and brands to reach international customers. And as Amazon is the top marketplace choice for many Chinese sellers, this may mean more competition for North American retailers selling on the marketplace.
62% of e-retailers in China sell goods on marketplaces operated by Amazon.com Inc., the most popular among other international shopping portals, such as eBay Inc. and Etsy Inc. That’s according to a new study released by Payoneer Inc., a business-to-business payment services company. Survey results are based on the responses of 900 e-commerce sellers throughout China and Hong Kong between January and March.
Of the 62% of respondents selling on Amazon, 91% sell on Amazon.com in the United States. Among the Chinese merchants who don’t currently sell through Amazon, many plan to join. 26% say they want to sell on Amazon.com, the site for U.S. consumers; 23% wish to join Amazon’s European sites and 12% want to sell through Amazon.co.uk, Amazon’s U.K. site.
Other marketplaces Chinese retailers and brands seeking to sell on include: Wish.com (8%), Lazada (6%), eBay (5%), AliExpress (4%), Etsy (3%), JD.com (3%) and Rakuten (3%).
Amazon began allowing Chinese merchants who listed products for sale on Amazon.cn–its Chinese site—to list products for sale on some other Amazon-operated sites in 2012. eBay Inc. has allowed Chinese companies sell on its marketplaces around the world since 2007.
(Source: Internet Retailer)