Located at the Rex Hotel, a five-star hotel found in downtown Saigon, the new temporary store offers the label’s latest women’s collections to Vietnamese shoppers.
Designed by Milan-based designers Giovanni Bressana, the Dolce & Gabbana store is red in colour, symbolic of the Chinese New Year, a time in the calendar where more Chinese are flocking to places like Vietnam for shopping holidays.
After the pop-up, Dolce & Gabbana has already signalled it plans to officially enter Ho Chi Minh City. It will set up a flagship store in May in the Vietnamese capital, in partnership with the IPP Group.
In October, IPP invested US$18 million to turn the corner of Nguyen Hue and Le Loi boulevards, part of the Rex Hotel, into a shopping strip. The Rex Hotel handed over 2,000 square metres of retail space to the IPP Group to do so, and the Rex Shopping Arcade project was born.
Helmed by president and chairman Johnathan Hanh Nguyen, IPP distributes other luxury brands in Vietnam too, including Burberry, Chanel, Calvin Klein and Salvatore Ferragamo.
Dolce & Gabbana pop-up store in Ho Chi Minh City