Retail in Asia

In Shops

The renovated experience at Sydney T Galleria store

Sydney-1024x585

Spanning over 6,503sq m T Galleria by DFS Sydney has occupied its historic George Street location for 29 years and is Sydney’s only duty and tax-free destination.

Located close to The Sydney Opera House and Harbour Bridge, the store features more than 150 of the world’s most desirable brands and aims to entice customers with its stylish layout and carefully curated collections.

SEE ALSO : DFS named Retailer of the Year

The modern interior boasts a fresh, clean look and complements the store’s red-brick façade and offers customers a compelling shopping experience, according to the retailer.

It showcases an extensive selection of products across all categories —fashion and accessories, beauty and fragrances, watches and jewellery, wine and spirits, food and gifts—with many items available exclusively to T Galleria by DFS Sydney, such as the Michael Kors x DFS collection and Tiffany & Co’s Keys.

Customers begin their retail journey on the ground floor, which is devoted to 11 brands that lead the way in global designer fashion. Each of these luxury retailers has created an intimate space that captures the essence of their respective flagship stores.

A mix of fashion and accessory retailers greet shoppers arriving on the second floor. Contemporary fashion brands offer a younger aesthetic to shoppers, while smart totes, travel essentials and suitcases cater for discerning travellers.

With its double-height ceiling and black-and-white chequered flooring, DFS said Watch World on the third floor is the ultimate in retail elegance benefiting the 57 luxury watch brands showcased here. Bespoke joinery and special lighting accentuate the watches on display.

Still on the third floor, warm wood flooring draws customers towards T Galleria by DFS Sydney’s selection of sunglasses, featuring 24 brands.

Beauty and fragrance lovers are well catered for too, with some of the beauty world’s biggest names positioned next to more niche brands on the fourth floor. Customers will also discover an assortment of international and local food products, wine, spirits and gifts from over 50 brands. These include Ovvio organic certified teas, Yalumba wine, Steens manuka honey and Tim Tam bites, Australia’s favourite cookies encased in Belgian chocolate.

DFS Group president Merchandising and Consumer Marketing Sibylle Scherer said: “The renovated T Galleria by DFS Sydney brings a whole new experience to visitors from all around the world, offering them a fresh, one-of-a kind duty-free retail space in one of Sydney’s most vibrant and prestigious areas. With such a wide assortment of brands and products to choose from, we anticipate that many new customers will be eager to explore this beautiful city’s latest destination for luxurious shopping.”

SEE ALSO : DFS opens new experiential wine & spirits store

The refurbishment of T Galleria by DFS Sydney began in August 2016 under the direction of Australian design company PMDL, which was also responsible for the design of T Galleria Beauty by DFS, Studio City, Macau, and T Galleria Angkor by DFS in Siem Reap, Cambodia.

(Source: DFN)